Plan C

Fashion

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Brownstone Cowboys: What is the best thing about working with your family?

Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

BSC: What is the most challenging thing about working with your family?

Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

BSC: What is the best thing you learned from working with your mom at Marni?

Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.

BSC: What is the most significant change you made when you launched Plan C?

Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.

BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?

Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

"I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special." - Plan C

BSC: What does sustainability mean to you and how do you incorporate this into your work?

Plan C: We try to have a lower impact by producing less garments, by working only with qualitative suppliers and researching for sustainable material to be used in our collections. We have also started producing exclusive capsule collections for our e-commerce with dead stock fabrics. Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle.

BSC: What is the thing you love most about fashion?

Plan C: Creativity.

BSC: What is the thing you hate most about fashion?

Plan C: The urge of brands to come out with new ideas and items every moment, the over exposure in my opinion is counterproductive.

BSC: What is the biggest change you would like to see to the fashion industry?

Plan C: Reduce waste.

BSC: What are you most looking forward to right at this moment?

Plan C: To spend qualitative time with my kids, to travel with them.

BSC: What is the best compliment anyone has given to you about your work?

Plan C: The best compliment is to see people wearing my clothes in their own way.

BSC: What is the last thing you saw, read or listened to that inspired you?

Plan C: Spike Jonze's movie HER, for the photography and the colors.

BSC: What is your idea of heaven?

Plan C: The sky in spring in the morning with my friends, it is the moment when the snow is as perfect as heaven.

"Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle." - Plan C

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Fashion

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

No items found.

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Me and my one-eyed cat, we have no names

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Me and my one-eyed cat, we have no names

HASSON

Fashion

"I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special." - Plan C

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

No items found.

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C
Fashion

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

No items found.

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Pink

frost

Thistle

brown

Super talented stylist-turned-photographer Thistle Browne and stylist Heathermary Jackson — both in New Zealand during COVID-19 lockdowns — traveled to Rangitoto Island, a dormant volcano off the coast of Central Auckland, to shoot the new campaign for New Zealand jewelry designer Jasmin Sparrow. The shoot showcases Sparrow’s timeless gold and silver jewelry, and a beautiful collection of hand-beaded bras and skull caps designed with Glen Prentice. Models wore mainly vintage from Search and Destroy and Brownstone Cowboys’ collection, combined with some local, sustainable brands and New Zealand gumboots (rainboots).
Photography: Thistle Brown
Styling: Heathermary Jackson
Designers: Jasmin Sparrow and Glen Prentice
Models: Charlotte Moffatt, Nina Katungi, Obadiah Russon

Plan C

Fashion

May 18, 2022

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Brownstone Cowboys: What is the best thing about working with your family?

Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

BSC: What is the most challenging thing about working with your family?

Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

BSC: What is the best thing you learned from working with your mom at Marni?

Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.

BSC: What is the most significant change you made when you launched Plan C?

Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.

BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?

Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

"I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special." - Plan C

BSC: What does sustainability mean to you and how do you incorporate this into your work?

Plan C: We try to have a lower impact by producing less garments, by working only with qualitative suppliers and researching for sustainable material to be used in our collections. We have also started producing exclusive capsule collections for our e-commerce with dead stock fabrics. Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle.

BSC: What is the thing you love most about fashion?

Plan C: Creativity.

BSC: What is the thing you hate most about fashion?

Plan C: The urge of brands to come out with new ideas and items every moment, the over exposure in my opinion is counterproductive.

BSC: What is the biggest change you would like to see to the fashion industry?

Plan C: Reduce waste.

BSC: What are you most looking forward to right at this moment?

Plan C: To spend qualitative time with my kids, to travel with them.

BSC: What is the best compliment anyone has given to you about your work?

Plan C: The best compliment is to see people wearing my clothes in their own way.

BSC: What is the last thing you saw, read or listened to that inspired you?

Plan C: Spike Jonze's movie HER, for the photography and the colors.

BSC: What is your idea of heaven?

Plan C: The sky in spring in the morning with my friends, it is the moment when the snow is as perfect as heaven.

"Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle." - Plan C

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Fashion
May 18, 2022

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Brownstone Cowboys: What is the best thing about working with your family?

Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

BSC: What is the most challenging thing about working with your family?

Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

BSC: What is the best thing you learned from working with your mom at Marni?

Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.

BSC: What is the most significant change you made when you launched Plan C?

Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.

BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?

Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

BSC: What does sustainability mean to you and how do you incorporate this into your work?

Plan C: We try to have a lower impact by producing less garments, by working only with qualitative suppliers and researching for sustainable material to be used in our collections. We have also started producing exclusive capsule collections for our e-commerce with dead stock fabrics. Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle.

BSC: What is the thing you love most about fashion?

Plan C: Creativity.

BSC: What is the thing you hate most about fashion?

Plan C: The urge of brands to come out with new ideas and items every moment, the over exposure in my opinion is counterproductive.

BSC: What is the biggest change you would like to see to the fashion industry?

Plan C: Reduce waste.

BSC: What are you most looking forward to right at this moment?

Plan C: To spend qualitative time with my kids, to travel with them.

BSC: What is the best compliment anyone has given to you about your work?

Plan C: The best compliment is to see people wearing my clothes in their own way.

BSC: What is the last thing you saw, read or listened to that inspired you?

Plan C: Spike Jonze's movie HER, for the photography and the colors.

BSC: What is your idea of heaven?

Plan C: The sky in spring in the morning with my friends, it is the moment when the snow is as perfect as heaven.

Sarah Gidick @pornforwomen

Occupation: Social Media Strategist and Writer

Holidays you celebrate? Christmas

Charities you support? Sheldrick Wildlife Trust- This organization raises orphaned wildlife (primarily elephants) that have lost their mothers to poaching. It's the world's most successful elephant rescue and rehabilitation program - something everyone can get on board with.

Businesses you support? I am a huge fan of Susanna Chow This mother-daughter duo lovingly craft the most whimsical, beautiful beaded accessories - everything is made by hand and each item is super special. Épice, created by Danish designers, is another small brand I love. Their scarves are beautiful, high quality and unique - expect loads of compliments.  For jewelry, I can't get enough of Maria Black. Her Liv hoops are the most perfect, lightweight earrings to ever exist.

Other advice?  In the spirit of sustainability and thoughtfulness, I think it's best to give things that the recipient will actually love and use. I seek out items that are well-made and often have a charming story behind them. I'm lucky to live in Paris and be able to visit a brocante (flea market) to find gifts like vintage tiaras (for your Miu Miu obsessed friend) or silver toast caddy gifted with "Poilâne," a must-have cookbook by the world-famous bread bakery. You don't need to spend a lot to make an impact -- just put some thought into it.

Wynn Hamlyn Crawshaw @wynnhamlyn

Occupation: Fashion Designer


Charities you support? Any charity that people want to support helps and is a super thoughtful gift to give someone for Christmas. I particularly like Trees that Count - Te Rahi o Tane. I like it for Christmas because at this time of year there is so much consumerism and travelling, and our carbon footprint balloons in size. It’s a good way to help mitigate that effect directly. Trees that count is a New Zealand one, but there are similar ones in all countries


Businesses to support? My favorite thing, person and brand is called Lucky Dip. It’s by my friend Tuhi and he makes shirts from reclaimed and recycled fabrics. He makes them himself, locally here in New Zealand. They are incredible

Georgina Graham  @_georginagraham_

Occupation: Make-up artist

Holidays you celebrate? We celebrate Christmas. Not for religious reasons, we are atheists as a couple, but for cultural fun because we have 5-year-old twins. We get a tree and decorate the house. We exchange gifts but we also do a lot for our community and give to charity and teach our little ones the importance of being useful and helpful in society.

Charities you support?  We get calendars from Advent of Change and we contribute money gifts to womankind worldwide. We also do an advent food box which is 25 days of collecting food to donate to a women and children's shelter near where we live as well as do a clothing and toy drive.

Businesses you support? We are supporting local community business and artisanal crafts fairs by buying from them so as to keep local and help our community and local economy.

Other sustainable ideas? We make cakes/pies /chutneys and jams to give to friends and loved ones.

Other advice? Less is more for us. We don't need anything. We do give gifts to people who work for us and our colleagues as gestures of love. We try to just give for the children or grandparents and would rather help our community.

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Brownstone Cowboys: What is the best thing about working with your family?

Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

BSC: What is the most challenging thing about working with your family?

Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

BSC: What is the best thing you learned from working with your mom at Marni?

Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.

BSC: What is the most significant change you made when you launched Plan C?

Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.

BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?

Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

BSC: What does sustainability mean to you and how do you incorporate this into your work?

Plan C: We try to have a lower impact by producing less garments, by working only with qualitative suppliers and researching for sustainable material to be used in our collections. We have also started producing exclusive capsule collections for our e-commerce with dead stock fabrics. Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle.

BSC: What is the thing you love most about fashion?

Plan C: Creativity.

BSC: What is the thing you hate most about fashion?

Plan C: The urge of brands to come out with new ideas and items every moment, the over exposure in my opinion is counterproductive.

BSC: What is the biggest change you would like to see to the fashion industry?

Plan C: Reduce waste.

BSC: What are you most looking forward to right at this moment?

Plan C: To spend qualitative time with my kids, to travel with them.

BSC: What is the best compliment anyone has given to you about your work?

Plan C: The best compliment is to see people wearing my clothes in their own way.

BSC: What is the last thing you saw, read or listened to that inspired you?

Plan C: Spike Jonze's movie HER, for the photography and the colors.

BSC: What is your idea of heaven?

Plan C: The sky in spring in the morning with my friends, it is the moment when the snow is as perfect as heaven.

Sally wears Marni knitted patchwork trousers, vintage Jeremy Scott leather sunglasses from Fabulous Fannies, Halston silk shirt & hood from Arara Archive. Pony rein by Collina Strada. Kids own clothes
Sally wears vintage sunglasses Fabulous Fannies, Hillier Bartley lamé kimono and vintage blue lizard coat from Arara Archive.
Sally wears Marni knitted patchwork trousers, Balenciaga green wellies, blue PVC coat from Arara Archive
Sally wears Balenciaga fleece trousers, vintage tee & T neck from Arara Archive
Sally wears Collina Strada star hoodie, Balenciaga wellies, Korean fishing trousers and sequin scarf from Arara Archive

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Me and my one-eyed cat, we have no names

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Fashion

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Brownstone Cowboys: What is the best thing about working with your family?

Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

BSC: What is the most challenging thing about working with your family?

Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

BSC: What is the best thing you learned from working with your mom at Marni?

Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.

BSC: What is the most significant change you made when you launched Plan C?

Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.

BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?

Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

BSC: What does sustainability mean to you and how do you incorporate this into your work?

Plan C: We try to have a lower impact by producing less garments, by working only with qualitative suppliers and researching for sustainable material to be used in our collections. We have also started producing exclusive capsule collections for our e-commerce with dead stock fabrics. Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle.

BSC: What is the thing you love most about fashion?

Plan C: Creativity.

BSC: What is the thing you hate most about fashion?

Plan C: The urge of brands to come out with new ideas and items every moment, the over exposure in my opinion is counterproductive.

BSC: What is the biggest change you would like to see to the fashion industry?

Plan C: Reduce waste.

BSC: What are you most looking forward to right at this moment?

Plan C: To spend qualitative time with my kids, to travel with them.

BSC: What is the best compliment anyone has given to you about your work?

Plan C: The best compliment is to see people wearing my clothes in their own way.

BSC: What is the last thing you saw, read or listened to that inspired you?

Plan C: Spike Jonze's movie HER, for the photography and the colors.

BSC: What is your idea of heaven?

Plan C: The sky in spring in the morning with my friends, it is the moment when the snow is as perfect as heaven.

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Fashion
May 18, 2022

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Fashion

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Brownstone Cowboys: What is the best thing about working with your family?

Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

BSC: What is the most challenging thing about working with your family?

Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

BSC: What is the best thing you learned from working with your mom at Marni?

Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.

BSC: What is the most significant change you made when you launched Plan C?

Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.

BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?

Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

BSC: What does sustainability mean to you and how do you incorporate this into your work?

Plan C: We try to have a lower impact by producing less garments, by working only with qualitative suppliers and researching for sustainable material to be used in our collections. We have also started producing exclusive capsule collections for our e-commerce with dead stock fabrics. Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle.

BSC: What is the thing you love most about fashion?

Plan C: Creativity.

BSC: What is the thing you hate most about fashion?

Plan C: The urge of brands to come out with new ideas and items every moment, the over exposure in my opinion is counterproductive.

BSC: What is the biggest change you would like to see to the fashion industry?

Plan C: Reduce waste.

BSC: What are you most looking forward to right at this moment?

Plan C: To spend qualitative time with my kids, to travel with them.

BSC: What is the best compliment anyone has given to you about your work?

Plan C: The best compliment is to see people wearing my clothes in their own way.

BSC: What is the last thing you saw, read or listened to that inspired you?

Plan C: Spike Jonze's movie HER, for the photography and the colors.

BSC: What is your idea of heaven?

Plan C: The sky in spring in the morning with my friends, it is the moment when the snow is as perfect as heaven.

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat

Plan C

Fashion
May 18, 2022

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

Brownstone Cowboys: What is the best thing about working with your family?

Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

BSC: What is the most challenging thing about working with your family?

Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

BSC: What is the best thing you learned from working with your mom at Marni?

Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.

BSC: What is the most significant change you made when you launched Plan C?

Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.

BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?

Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

BSC: What does sustainability mean to you and how do you incorporate this into your work?

Plan C: We try to have a lower impact by producing less garments, by working only with qualitative suppliers and researching for sustainable material to be used in our collections. We have also started producing exclusive capsule collections for our e-commerce with dead stock fabrics. Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle.

BSC: What is the thing you love most about fashion?

Plan C: Creativity.

BSC: What is the thing you hate most about fashion?

Plan C: The urge of brands to come out with new ideas and items every moment, the over exposure in my opinion is counterproductive.

BSC: What is the biggest change you would like to see to the fashion industry?

Plan C: Reduce waste.

BSC: What are you most looking forward to right at this moment?

Plan C: To spend qualitative time with my kids, to travel with them.

BSC: What is the best compliment anyone has given to you about your work?

Plan C: The best compliment is to see people wearing my clothes in their own way.

BSC: What is the last thing you saw, read or listened to that inspired you?

Plan C: Spike Jonze's movie HER, for the photography and the colors.

BSC: What is your idea of heaven?

Plan C: The sky in spring in the morning with my friends, it is the moment when the snow is as perfect as heaven.

Plan C

Fashion

Director: Johnny Gembitsky

Wardrobe: Heathermary Jackson

Talent: Isabelle

We took a trip up the North Island of New Zealand to a cute part of Coromandel, coming across a secluded property with buses to stay in overnight, bathtubs amongst the bushes with wood fires to warm the water, and an outdoor kitchen filled with friendly chickens and a wonderful cat named Midnight.

Isabelle, who is new to acting, wears the latest collection by Plan C, a brand with amazing colors, tactile textiles and prints, and a boyish quality we love!

Brownstone Cowboys: What is the best thing about working with your family?

Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

BSC: What is the most challenging thing about working with your family?

Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

BSC: What is the best thing you learned from working with your mom at Marni?

Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.

BSC: What is the most significant change you made when you launched Plan C?

Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.

BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?

Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

"I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special." - Plan C

BSC: What does sustainability mean to you and how do you incorporate this into your work?

Plan C: We try to have a lower impact by producing less garments, by working only with qualitative suppliers and researching for sustainable material to be used in our collections. We have also started producing exclusive capsule collections for our e-commerce with dead stock fabrics. Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle.

BSC: What is the thing you love most about fashion?

Plan C: Creativity.

BSC: What is the thing you hate most about fashion?

Plan C: The urge of brands to come out with new ideas and items every moment, the over exposure in my opinion is counterproductive.

BSC: What is the biggest change you would like to see to the fashion industry?

Plan C: Reduce waste.

BSC: What are you most looking forward to right at this moment?

Plan C: To spend qualitative time with my kids, to travel with them.

BSC: What is the best compliment anyone has given to you about your work?

Plan C: The best compliment is to see people wearing my clothes in their own way.

BSC: What is the last thing you saw, read or listened to that inspired you?

Plan C: Spike Jonze's movie HER, for the photography and the colors.

BSC: What is your idea of heaven?

Plan C: The sky in spring in the morning with my friends, it is the moment when the snow is as perfect as heaven.

"Plan C is rooted in an idea of fashion that transcends seasons. My intent is to create pieces that a woman can treasure for long time, giving new life to beautiful fabrics that we used in previous collection is a way to kick off a sustainable cycle." - Plan C

Talent: Isabelle, Self Agency

Director: Johnny Gembitsky

Assistant Director: Chloe Gonzales

Wardrobe: Heathermary Jackson

Isabelle wears Plan C collection

Music: Just Char

Special thanks: Ange Bevan and Midnight the one-eyed cat