Brownstone Cowboys: What is the best thing about working with your family?

‍Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

‍BSC: What is the most challenging thing about working with your family?‍‍

‍Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

‍BSC: What is the best thing you learned from working with your mom at Marni?‍‍

‍Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.‍‍

‍BSC: What is the most significant change you made when you launched Plan C?‍‍

‍Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.‍‍

‍BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?‍‍

‍Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

Brownstone Cowboys: What is the best thing about working with your family?

‍Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

‍BSC: What is the most challenging thing about working with your family?‍‍

‍Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

‍BSC: What is the best thing you learned from working with your mom at Marni?‍‍

‍Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.‍‍

‍BSC: What is the most significant change you made when you launched Plan C?‍‍

‍Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.‍‍

‍BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?‍‍

‍Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

Brownstone Cowboys: What is the best thing about working with your family?

‍Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

‍BSC: What is the most challenging thing about working with your family?‍‍

‍Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

‍BSC: What is the best thing you learned from working with your mom at Marni?‍‍

‍Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.‍‍

‍BSC: What is the most significant change you made when you launched Plan C?‍‍

‍Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.‍‍

‍BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?‍‍

‍Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.

Brownstone Cowboys: What is the best thing about working with your family?

‍Plan C: We share a common vision and we have the same expectations. We leverage on the deep knowledge of each other to be fast in taking decisions as we respect each of our own territory of competence. It is easy to exchange ideas.

‍BSC: What is the most challenging thing about working with your family?‍‍

‍Plan C: We try to avoid talking about work at home or during holidays. It's hard to leave everything behind, especially for us when we are used to spending a lot of time together after work. We share all winter weekends together in Switzerland where we go skiing, and in summer in Tuscany or Formentera.

‍BSC: What is the best thing you learned from working with your mom at Marni?‍‍

‍Plan C: To be instinctive and to think with my own head, not looking too much at what the others are doing.‍‍

‍BSC: What is the most significant change you made when you launched Plan C?‍‍

‍Plan C: Plan C is very different from Marni, starting from the size of the brand. After so many years in a very big company we wanted to start again but in our own way, without following market needs but trying to find the good balance between work and private life. Also, the strategy is completely different at Plan C, we market only two collections a year as we think there's no need to produce too many clothes. We believe in a qualitative product that can last for a long time, that is trend-less. We want to have a low impact. Our company has a home feeling.‍‍

‍BSC: How do your clothes make you feel and how do you hope they will affect the women who wear them?‍‍

‍Plan C: I have always preferred for myself to wear comfortable clothes for my everyday routine, but that at the same time make you feel special.